Melges Performance Sailboats
Brand Identity + Strategy: Melges Performance Sailboats
A refined brand identity for Melges Performance Sailboats — a global leader in high-performance racing sailboats and scows.
Crafted to evolve, adapt and endure with the fast-paced world of international sailing, the Melges brand remains one of the most iconic and recognizable names in the sport.
The strength and success of the Melges brand is reflected in its influence: many Class Associations tied to its diverse product line have adopted the company’s signature colors, reinforcing Melges’ position as a leading name in sailboat manufacturing.
