Charleston Race Week at Patriots Point

Brand Identity + Strategy: Charleston Race Week at Patriots Point

Brand Identity + Strategy for Charleston Race Week at Patriots Point
Brand Identity + Strategy for Charleston Race Week at Patriots Point

A brand identity for Charleston Race Week that embraces a new partnership with Patriots Point Naval and Maritime Museum located in Charleston, South Carolina.

In its 28th year, the international sailing event best known as ‘a regatta unlike any other’, honored its new partner by incorporating landmark iconography of the USS Yorktown and Arthur Ravenel Jr. Bridge.

Brand Identity + Strategy for Charleston Race Week at Patriots Point
Brand Identity + Strategy for Charleston Race Week at Patriots Point
Brand Identity + Strategy for Charleston Race Week at Patriots Point
Brand Identity + Strategy for Charleston Race Week at Patriots Point